Coca Cola Analyse Pestel Et Swot Page 2 sur 13 - Environ 122 essais Analyse red bull ... Pour notre projet marketing, nous avons décidé d’étudier le Breizh Cola. The first one that I really do like because we are coming from the same region: Brittany, is Breizh Cola. Lucas (2020) reports that the CEO of the Coca-Cola company is concerned about economic conditions around the world and how they may impact on consumer behaviour. You may also like reading SWOT analysis of Coca-Cola and Stakeholders of Coca-Cola. Indeed, in term of beverages, we can all imagine how many different products consumers can drink: water, sparkling water, fruit juices, alcohol, energy drinks, milk, coffees, teas and so on…. An innovative programme like the sip & scan lets consumers unlock experiences and prizes by scanning icons on Coke packages with their mobile phones (The Coca-Cola company, 2020). Le macro-environnement L’Analyse PESTEL 7. Il permet ainsi à l’entreprise de se pencher sur sa situation par rapport au marché, à ses concurrents notamment et d’apporter au besoin certaines corrections stratégiques. Technology is another important element to address in the PESTEL analysis of Coca-Cola. Dès le 7 janvier, l'Eco-Score fait son apparition sur le site et l'app Open Food Facts ! However, many analysts report that this has not much impacted on sales. The first one that I really do like because we are coming from the same region: Brittany, is Breizh Cola. En fonction de la capacité de l’entreprise à maîtriser les 5 forces de Porter, celle-ci peut avoir la capacité d… Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.The company produces concentrate, which is then sold to licensed Coca-Cola bottlers throughout the world. Changer ), Vous commentez à l’aide de votre compte Facebook. En France, par exemple, des concurrents régionaux ont vu le jour, comme Breizh-Cola en Bretagne, Corsica-Cola en Corse ou encore Mecca-Cola. Likewise, the rising cost of raw materials and labour is another important factor affecting the company. He has a keen interest in business, hospitality, and tourism management. More and more people are becoming health conscious and concerned about the impact of fizzy drinks on their health. (2017) The Amazing Ways Coca Cola Uses Artificial Intelligence And Big Data To Drive Success, available at: https://www.forbes.com/sites/bernardmarr/2017/09/18/the-amazing-ways-coca-cola-uses-artificial-intelligence-ai-and-big-data-to-drive-success/?sh=36ad734178d2 (accessed 25 November 2020), Petter, O. Coca-Cola Co. and PepsiCo, Inc. are very similar businesses in terms of industry, ideal consumers, and flagship products.Both Coca-Cola … Orangina Schweppes : rester Numéro 1 sur le marché des Boissons aux fruits en France La définition claire de cet objectif principal permet de faire les premiers choix sur … Environmental factors affecting Coca-Cola. Les marques qui ont déjà une identité régionale développent une véritable stratégie marketing de la provenance (Stoeffler, Hénaff, Breizh Cola,…) et/ou peuvent se rapprocher d’une association faisant la promotion d’une région via une marque régionale qui peut fédérer plusieurs centaines d’adhérents (Produit en Bretagne, Saveur en’Or, Bienvenue en Gourmandie…). http://fr.wikipedia.org/wiki/Orangina_Schweppes, http://www.lemonde.fr/vous/article/2013/04/15/les-sodas-identitaires-un-marche-petillant_3159741_3238.html. Joe David has years of teaching experience both in the UK and abroad. For instance, its products are generally affordable for customers in developed countries; however, many customers in developing and poor countries may not be able to afford them. It aims to explore some of the local and international macro-environmental factors such as political, economic, social, technological, environmental, and legal that have been influencing both the strategic and the operational decisions of the company. Chilkoti, A. - PepsiCo produit Pepsi en quelques variétés : Pepsi, Pepsi Max sans sucre, Pepsi Next ( moins sucré qu'un cola classique), etc. As many customers are losing their jobs and have financial limitations, they may reduce their consumption of soft drinks like many other less important products. Changer ). (2018) Coca-Cola CEO says company sees cost pressures from Trump’s tariffs, available at: https://www.cnbc.com/2018/07/25/coca-cola-ceo-company-sees-cost-pressures-from-trumps-tariffs.html (accessed 21 November 2020), Marr, B. It is worth mentioning that many people consider sugary drinks to be a big contributor to many illnesses. Indeed, the consumer just has the choice consuming or not consuming this kind of product. Therefore, shortage of water in a given location may impact on its operations. Bargaining power of suppliers/distributors: In this part, we have to mix suppliers with distributors because the two companies are producing their own products and using just a few suppliers regarding raw materials. Effets de volume 8. Then, this TV show became viral on Internet and we can imagine the Soda’s volume consumption could have suffered for a while. Analyse SWOT du marché des boissons énergisantes et de Burn Étude de cas de 3 pages - Marketing produit. Speaking about their bargaining power, all those distributors don’t really have the choice. This is evident from the increasing demand for products such as Gold Peak tea and Simply Light juice. Coca Cola est le leader de ce marché avec 46% de parts de marché. Regarding figures, the non-alcohol beverages market in France represents around 3 billion euros and is mainly detained by Coke, followed by Orangina and PepsiCo is well behind. All rights reserved BSSL. Feeling cold? The rise of sugar tax on soft drinks in the UK is also a problem for the Coca-Cola company. The Coca-Cola company has been fined substantial amount of money in some countries over breaches of certain rules and regulations. Les distributeurs développent leurs propres marques de cola. Coca Cola has made significant investments in research and development. B) Mesures du comportement de consommation : Si le marché français des BRSA affiche en apparence un certain dynamisme (+ 3 % en valeur), il connaît une atonie préoccupante en termes de volumes vendus. En France, par exemple, des concurrents régionaux ont vu le jour, comme Breizh-Cola en Bretagne, Corsica-Cola en Corse ou encore Mecca-Cola. Créé en 2002 par deux amis Stéphane Kerdodé et Eric Ollive, Breizh Cola est le premier cola régional à proposer aux consommateurs une vraie alternative française à cette boisson mythique. Coca-Cola vs. Pepsi's Business Models: An Overview . Other relevant articles for you are: Competitors of Coca-Cola (Competitor analysis). règlementation française lourde et complexe (ex : taxe soda) -présence de nombreux concurrents (puissants anciens et arrivée de nombreux nouveaux) Analyse Pestel . ... (Breizh Cola, Corsica Cola… ). As a matter of fact, in January 2012, the government, represented by Mr. Fillon, has settle down a new law about sweeties products: the sugar tax. We can observe this new identity trend is really well spread in France and maybe this is due to a kind of anti-Americanism or a willingness to show that people are fed up about monopolies. Then, as far as I know, PepsiCo and Coke are working on 3 distributions channels: “Alimentaire – Hors-Foyer and Clients chainés”. Avertissez-moi par e-mail des nouveaux articles. This non-exhaustive list still remains the main threat for Soda’s companies. The basic ingredients and process used to make the end products are the same in all countries; however, the same soft drink may vary slightly in taste due to factors such as temperature and storing conditions (The Coca-Cola company, 2020). It is worth mentioning that the Indian state of Kerala banned the production and sale of Coca Cola in 2006 because of health concerns. 1944). Analyse de Breizh Cola sur le marché des colas Breizh est la marque des colas la plus dynamique de la région Ouest. Le Breizh Cola sera intégralement produit en Bretagne. Enfin. Then, the main French competitor is Orangina Schweppes, which is a member of the huge Japanese company since 2009: Suntory. ( Déconnexion /  Avertissez-moi par e-mail des nouveaux commentaires. Then, the French market has seen a lot of new identity colas appeared for the past few years: Chti Colas (North of France), Elsass Cola (Alsace), Fada Cola (Marseille), Vendée Cola (Vendée), Bougnat Cola and Auvergnat Cola (Auvergne), Meuh Cola (Normandie) and last but not least: Corsica Cola (Corse). Téléchargez gratuitement Etude Breizh Cola. Copyright ©2017 - 2025. Eau gazéifiée, sucre, colorant : caramel E150d, acidifiant E338, caféine, arôme naturel de cola avec autres arômes naturels. For instance, according to the CEO of the company (cited in Jr., 2018), the tariffs imposed on steel and aluminium on numerous nations including Canada, Mexico and the European Union have incurred retaliatory measures that resulted in increases in prices for many products including soft drinks. Eco-Score, la note environnementale des produits alimentaires. How Pepsi and Coke are perceived by consumers. Coca Cola CSR performance. Changer ), Vous commentez à l’aide de votre compte Twitter. Therefore, it is very important for it to ensure that it meets and fulfils all the local and international rules and obligations to run its operations smoothly. Il s’agit d’un outil d’analyse de l’environnement concurrentiel d’une entreprise. Ingrédients. Analyse de Breizh Cola sur le marché des colas Breizh est la marque des colas la plus dynamique de la région Ouest. (2019) COCA-COLA named worst plastic polluter for second year in a row by environmental group, available at: https://www.independent.co.uk/life-style/coca-cola-pollution-plastic-environment-coke-a9168921.html (accessed 26 November 2020), The Coca-Cola company (2020) Who we are, available at: https://www.coca-colacompany.com/careers/who-we-are  (accessed 20 November 2020). The report also contains application of SWOT, PESTEL, Porter’s Five Forces and Value-Chain Analyses on Coca Cola Company. In January 2013, a France Television Journalist did a TV show about the Coca-Cola Company and explained how dangerous it is to drink this kind of beverage. Introducing Cherry Sprite as a new flavour was a result from that data collection effort (Marr, 2017). This massive presence offers the company both opportunities and challenges. Coca-Cola has been using digital technology to create new consumer experiences via innovative programs. He holds a Postgraduate Diploma in Management Studies and a Post Graduate Diploma in Marketing Management. Indeed, regarding the added value those products represent, all these distributors need to possess at least one reference but most of the time they can propose both of them. SYNTHÈSE PARIS L'ANALYSE EXTERNE MODÈLE PESTEL Stabilité politique, monétaire et fiscale Adaptation à l'environnement Croissance - Taux - Pouvoir d’achat LES FORCES DE PORTER Politique Economie Social Technologie Ecologie Légal Education - Locavorisme - Santé Aide à … En CA, elle est 6. Enfin, les produits 1er prix et les Marque de Distributeurs sont en pleine croissance. He writes regularly online on a variety of topics. ( Déconnexion /  Likewise, in 2019, it was named the worst company for plastic pollution in the word by Break Free From Plastic, an environmental pressure group (Petter, 2019). https://www.independent.co.uk/life-style/coca-cola-pollution-plastic-environment-coke-a9168921.html, https://www.coca-colacompany.com/careers/who-we-are, Advantages and disadvantages of qualitative research, Factors affecting demand for labour (Labour markets). This Cola is now representing 15% of market share in its own region and Pepsi is today well behind. PESTEL analysis of Coca-Cola (The Coca-Cola company). Criticism of Coca Cola’s CSR programs and initiatives is given in Coca Cola Company Report. Breizh-Cola-Final - Etude marketing complète de niveau Master 1 consacrée à Breizh Cola, ayant obtenue; CM1-2-3 - La mémoire.docx - copie; Commentaire arrêt DANTHONY; Commentaire décision n°71-44 DC du 16 juillet 1971; Projet fin d'étude sur le diagnostic financier; Réaliser une fiche de lecture; TD2 - commentaire d'arrêt ( Déconnexion /  Modèle PESTEL L’industrie : Ensemble d’organisations proposant la ou les mêmes offres de biens ou de services - Maturité d’une industrie - Typologie des systèmes concurrentiels -dimension géographique - Analyse des 5 forces de Porter -cartes stratégiques -SWOT 6. La définition des 5 forces de Porterpeut être résumée en quelques lignes. Pestel Boisson Énergisante dissertations et - etudier . If you liked any of these articles, please feel free to share with others by clicking on the social sharing icons. It is worth mentioning that 105 million Facebook followers and many more millions in other social networking sites work as a particularly important data source for the company. Coca cola compagnie: La société américaine Coca cola est le premier fournisseur mondial de concentrés et de sirops servant à produire des boissons gazeuses sans alcool (BGSA).Concernant l’ensemble de 2009, Coca-Cola a enregistré un bénéfice annuel en hausse de 18%, à 6,824 milliards de dollars. Coca Cola and Pepsi: Brand Mantra, POP and POD. French People Vision about those soldiers -_-. This detailed PESTEL analysis of Coca-Cola examines some of the external factors that impact on the operations of the Coca-Cola company. Créé en 2002 par Stéphane Kerdodé et Eric Ollive ! Toute la production sera désormais réalisée en Ille-et-Vilaine, sur le site de la cidrerie Loïc Raison à Domagné. Justification : Cet axe autour de la Bretagne fashion repose sur un capital sympathie envers la Bretagne qui est réel dans l’ensemble de la population française et parisienne. We hope the article ‘PESTEL analysis of Coca-Cola’ has been helpful. The Soda market is really threatened by a lot of other products. Dans une société où la recherche de valeur et d’appartenance est de plus en plus problématique, quelques marques régionales arrivent à … Auteur : Youri Gentet Mots-Clés : Marketing, étude quantitative de la demande, parc, taux d’équipement, taux de pénétration, ventes en volume et valeur, taux de variation des ventes, notion de cycle de vie du marché, part de marché Changer ), Vous commentez à l’aide de votre compte Google. Créez un site Web ou un blog gratuitement sur WordPress.com. ... des concurrents régionaux ont vu le jour, comme Breizh-Cola en Bretagne, Corsica-Cola en Corse ou encore Mecca-Cola. However, sometimes political decisions by the U.S government impact on the operations of the Coca-Cola company and many others abroad. Similarly, it has been accused of creating water shortages in some places. A last force, which is not represented on the scheme above, is the political one. Analyse PESTEL Politique / Légal : Comme tout marché alimentaire le marché de la boisson énergisante est soumis à de fortes pressions. The products of the Coca-Cola company are sold in over 200 countries and territories. Breizh Cola, le plus breton (et fashion) des colas, nous donne enfin les clés pour, nous aussi, être à la pointe de la mode. Enfin. It is obvious that rivalry speaking, Coke and Pepsi are the main French competitors on the Cola market but, because their portfolio is not only composed by Colas, we can tell Sodas companies are competitors as well. Breizh Cola : continuer à se développer géographiquement et innover sur le segment des softs. As a beverage company, Coca-Cola relies on substantial availability of water. For instance, one of its bottling plants was ordered to close in northern India in 2014 as local farmers blamed it for using too much water (Chilkoti, 2014). Exemple d'Analyse PESTEL (check-list) Analyse du micro environnement (micro économie) Le microenvironnement est plus proche de l'entreprise. Get quick, easy access to all Government of Canada services and information. ( Déconnexion /  12 were here. Breizh-Cola-Final - Etude marketing complète de niveau Master 1 consacrée à Breizh Cola, ayant obtenue; CM1-2-3 - La mémoire.docx - copie; Commentaire arrêt DANTHONY; Commentaire décision n°71-44 DC du 16 juillet 1971; Projet fin d'étude sur le diagnostic financier; Réaliser une fiche de lecture; TD2 - commentaire d'arrêt Page officielle Breizh Cola. As the Coca-Cola company operates in many countries, its operations are affected differently. So, we can tell their bargaining power is quite low regarding the huge demand they have to face. 2002 et son lancement en 2003, le Breizh Cola bénéfice d’une croissance à deux chiffres. Technological factors affecting Coca-Cola. Breizh Cola, le cola du Phare Ouest. Coca Cola Zéro : Lancée en 2005, cette marque « zéro sucre » a vite grimpé en notoriété. For instance, it has been thriving extremely well for so long in the USA and Europe because of political stabilities. This Cola is now representing 15% of market share in its own region and Pepsi is today well behind. - Breizh Cola propose : Breizh Cola Original, Breizh Cola zéro, Breizh Cola Stévia et Breizh Cola Sans Sucre[30]. What can say that the average customer can boycott Colas and there is an anecdotal experience we can use regarding boycott and the Coca-Cola Company. Also enter your email address at the bottom of the site to ‘Join us’ free. It means they are differentiating Hyper/Supermarket, nomad consumption and companies selling their products such as fast food and cinemas. What power does have the final consumer regarding Colas’ companies? It is using artificial intelligence (AI) to ensure that it can gain significant insights into consumer behaviour from the data it collects. essais gratuits, aide aux devoirs, cartes mémoire, articles de recherche, rapports de livres, articles à terme, histoire, science, politique Figures taken from Coca Cola 2013/2014 Sustainability Report. Entrez vos coordonnées ci-dessous ou cliquez sur une icône pour vous connecter: Vous commentez à l’aide de votre compte WordPress.com. (2014) Water shortage shuts Coca-Cola plant in India available at: https://www.cnbc.com/2014/06/20/water-shortage-shuts-coca-cola-plant-in-india.html (accessed 26 November 2020), Jr, B. The main objective of this regulation was to promote less sugar products compare to sugar-based ones in order to reduce the obesity issue that is increasing in the country. This may reduce the demand for fizzy drinks; however, it may also increase the demand for healthier drinks. Coke zero is here to warm you up! As Coca-Cola operates in many countries, the taste of its drinks may slightly vary to reflect the local cultures, customs, and tastes. Well: NO POWER. Speaking about new entrants, we can observe in France a strong trend: identity colas. This detailed PESTEL analysis of Coca-Cola examines some of the external factors that impact on the operations of the Coca-Cola company. Cas Le marché français des téléviseurs : applications de calculs.
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